I. Introduction
North America, one of the world’s three largest tyre consumption markets, released its full-year tyre sales data for 2025. This report reflects the real-world performance of different tyre brands in a mature market.
Based on this data, this article analyzes the truck tyre market, car tyre market, and light truck tyre market to rank leading brands—from global giants like Michelin, Bridgestone, and Goodyear to rising Chinese manufacturers such as Double Coin, Sailun, and Sentury. Whether you are looking for top rated tyre brands or simply want the best value for your vehicle, this buyer’s guide provides clear category recommendations to help you decide.
II. 2025 North American Truck Tyre Market
In 2025, U.S. truck tyre shipments reached 28.8 million units, up 6.67% year-on-year. Original equipment (OE) sales hit a new low since 2015, with only 4.4 million units sold, a decline of 24.14% year-on-year. Replacement market sales reached 24.4 million units, an increase of 15.09% year-on-year.
1. In the North American truck tyre replacement market:
Double Coin: Held a 5.5% market share, ranking first among Chinese brands and seventh globally, with sales growing more than 15% year-on-year.
Sailun: Held a 2% share, ranking 12th.
Prinx Chengshan: Its two brands, Fortune and Prinx, held 1.5% and 1% shares respectively, ranking 13th and 16th.
Zhongce Rubber: Its Westlake brand held a 1% share, placing it in the top 20.
2. Among international brands:
Bridgestone and Michelin: Each held a 12.5% share, tied for first place.
Yokohama: Ranked third.
Continental: Ranked fourth, surpassing Goodyear.
Hankook: Increased its share from 4% to 4.5%, with sales growing more than 29% year-on-year.
Most European, American, and Japanese brands saw their market shares decline by 1% to 1.5%.
III. 2025 North American Car Tyre Market
In 2025, North American passenger car tyre sales declined by 0.15% year-on-year, while replacement sales reached 221 million units, up 0.5% year-on-year.
1. In the North American passenger car tyre replacement market:
Sailun: Held a 2% market share; its subsidiary Black Hawk held a 1% share, ranking 23rd.
Chinese brands overall: Six brands from four Chinese manufacturers held a combined 7.5% share.
Sentury: Its two brands, Delinte and Landgolden, held a combined 2.5% share.
Kenda and Maxxis: Each held a 1% share.
2. Among international brands:
Michelin, Firestone, and Goodyear: Ranked in the top three, with market shares declining by 0.5% to 1%.
IV. 2025 North American Light Truck Tyre Market
In 2025, North American light truck tyre replacement shipments reached 43.1 million units, up 0.94% year-on-year, with replacement sales reaching 36.9 million units, up 1.93% year-on-year.
In the North American light truck tyre replacement market:
Chinese brands: Sailun (2%), Kenda (1.5%), and Maxxis (1.5%) ranked in the top 20. Among the top 32 brands, a total of eight Chinese brands made the list, holding a combined 10% market share, up one percentage point from 2024.
BFGoodrich: Ranked first with a 7% market share.
V. 2026 Top Tyre Manufacturers and Category Recommendations
Based on the 2025 North American sales data, we analyze the market performance of major tyre brands and provide clear category recommendations.
1. Michelin – France Tyre Manufacturer
Market Performance: Michelin holds a 12.5% share in the North American truck tyre replacement market, tied for first place with Bridgestone.
Market Position: Michelin ranks among the most popular brands in both passenger car and light truck tyre markets.
Core Strengths: Industry-leading technology, with products representing the highest standards in wet braking, comfort, tread life, and fuel efficiency.
Category Recommendation: For drivers of luxury sedans, high-performance SUVs, or MPVs who prioritize safety, comfort, and long tread life with sufficient budget, Michelin is a top choice. The Pilot Sport series suits performance-oriented drivers, while the Primacy series is ideal for family car owners focused on comfort.
2. Bridgestone – Japan Tyre Manufacturer
Market Performance: Bridgestone holds a 12.5% share in the North American truck tyre replacement market, tied for first place.
Market Position: As a flagship Japanese tyre brand, Bridgestone maintains a comprehensive product lineup across sedans, SUVs, and light trucks.
Core Strengths: Known for balanced performance across comfort, durability, handling, and fuel efficiency, with wide vehicle compatibility.
Category Recommendation: For Japanese car owners or users seeking balanced performance, Bridgestone is a reliable choice. The Turanza series focuses on comfort and quietness for sedans, while the Dueler series is designed for SUVs and light trucks.
3. Goodyear – USA Tyre Manufacturer
Market Performance: One of the most popular brands in the North American passenger car and light truck tyre markets.
Market Position: Comprehensive product coverage from economy to high-performance segments, with strong recognition among American car owners.
Core Strengths: Long brand history with balanced performance, particularly excelling in tread wear and all-weather capability.
Category Recommendation: For American car owners or users who value brand heritage and balanced performance, Goodyear is a dependable choice. The Eagle series suits sedans and performance vehicles, while the Wrangler series is a classic choice for SUV and light truck users.
4. Continental – Germany Tyre Manufacturer
Market Performance: Strong performance in the North American truck tyre replacement market, surpassing Goodyear to take fourth place.
Market Position: Recent breakthroughs in the commercial tyre segment demonstrate its strong R&D capabilities.
Core Strengths: Known for precise European handling and excellent comfort, with outstanding wet grip performance.
Category Recommendation: For sedan and SUV owners who appreciate European brand handling with high comfort requirements, Continental is worth considering. The ContiPremiumContact series suits family sedans, while the CrossContact series is designed for SUVs and crossover vehicles.
5. Double Coin – China Tyre Manufacturer
Market Performance: Ranked first among Chinese brands in the North American truck tyre replacement market with a 5.5% share, placing seventh globally.
Growth Momentum: Sales grew more than 15% year-on-year in 2025, with a strategic partnership with ATD further strengthening its market position.
Core Strengths: Deep expertise in the truck tire market, with products known for high durability and cost-effectiveness.
Category Recommendation: For pickup, light truck, or commercial vehicle owners whose core needs are durability and value, Double Coin truck tyres are a top choice. Its load series excels in carrying capacity and service life, suitable for high-frequency use or heavy-load applications.
6. Sailun Group – China Tyre Manufacturer
Market Performance: Sailun holds a 2% share in the North American passenger car tyre replacement market, and also holds a 2% share in the light truck tyre market.
Multi-Brand Strategy: Its subsidiary brand Black Hawk ranks 23rd among the most popular passenger car tyre brands, with a 1% market share.
Production Capacity: The commissioning of production capacity in Mexico further strengthens its supply capabilities in the North American market.
Category Recommendation: For family sedan, SUV, and light pickup owners seeking the best balance between comfort, quietness, and price, Sailun and its Black Hawk brand are excellent choices. Sailun suits users seeking balanced performance, while Black Hawk offers a more cost-effective option.
7. Sentury – China Tyre Manufacturer
Market Performance: Its two brands, Delinte and Landgolden, hold a combined 2.5% share in the North American passenger car tyre replacement market.
Core Strengths: Focused on the passenger car tyre segment, products appeal to younger consumers with modern aesthetics and balanced performance.
Category Recommendation: For family car owners seeking modern aesthetics and balanced performance, Delinte and Landgolden offer cost-effective options. These brands are particularly suitable for young families or first-time car buyers looking to meet daily driving needs at a lower cost.
8. Prinx Chengshan – China Tyre Manufacturer
Market Performance: Its two brands, Fortune and Prinx, hold 1.5% and 1% shares respectively in the North American truck tyre replacement market, ranking 13th and 16th.
Core Strengths: Steady expansion in the commercial tyre segment, with product reliability and cost-effectiveness recognized in the North American market.
Category Recommendation: For light truck and commercial vehicle owners on a limited budget who wish to try Chinese brands, Fortune and Prinx are worthwhile entry-level choices that deliver basic performance at a lower cost.
9. Hankook – South Korea Tyre Manufacturer
Market Performance: Achieved counter-trend growth in the North American truck tyre replacement market, with share increasing from 4% to 4.5% and sales growing more than 29% year-on-year.
Growth Drivers: With its U.S. factory truck tyre capacity coming online, Hankook’s supply capabilities in the North American market will continue to strengthen.
Category Recommendation: For truck and passenger car users who value balanced quality and seek reliable alternatives to traditional first-tier brands, Hankook is a brand worth considering. Its truck tyre series has shown significant improvement in recent years with good value, while its passenger car series maintains a solid reputation in the mid-range market.
10. BFGoodrich – USA Tyre Manufacturer
Market Performance: Strong performance in the North American light truck tyre replacement market, surpassing Goodyear to take first place with a 7% market share.
Core Strengths: Specializes in off-road and light truck segments, with unique advantages in off-road traction and durability.
Category Recommendation: For light truck, pickup, or off-road vehicle owners who frequently drive on unpaved roads or challenging conditions, BFGoodrich is a trusted choice. Its All-Terrain series delivers excellent all-terrain adaptability and is a classic choice for off-road enthusiasts.
11. Yokohama – Japan Tyre Manufacturer
Market Performance: Holds third place in the North American truck tyre replacement market, demonstrating stable strength in the commercial tyre segment.
Core Strengths: As a Japanese tyre brand, products are known for reliability and are often original equipment on Japanese vehicles.
Category Recommendation: For Japanese car owners who wish to maintain original equipment driving characteristics, Yokohama replacement tyres are a reliable choice. Its truck tyre series maintains a stable user base in the North American market, while its passenger car series is recognized for balanced performance.
VI. Forlander Tyres – China Tyre Manufacturer
As a tyre supplier committed to delivering exceptional value, Forlander offers a compelling alternative for buyers seeking quality without the premium price tag.
Why choose Forlander?
- Decades of Experience: Over 20 years in tyre R&D and manufacturing, ensuring proven quality and reliability.
- Global Presence: Trusted in more than 80 countries across Europe, North America, South America, the Middle East, and Southeast Asia.
- Certified Quality: Holds ISO 9001, ISO 14001, ECE, DOT, and GCC certifications, meeting strict global safety standards.
- Complete Product Range: Offers TBR (truck and bus), PCR (passenger car), TBB (light truck), and OTR (off-the-road) tyres, with multiple sizes and tread patterns.
- Value-Focused Design: Balances wear resistance with cost-effectiveness, delivering longer tread life and stable performance.
VII. Conclusion
The 2025 North American tyre sales data shows international brands Michelin, Bridgestone, and Goodyear hold a combined market share of over 40% across all segments. Chinese brands including Double Coin, Sailun, Sentury, and Prinx Chengshan have gained market share—Double Coin ranks among the top in the truck tire market, while Sailun shows growth in passenger car and light truck segments.
Buyers can choose between established global brands and value-focused Chinese brands tyre manufacturer based on their vehicle type, driving habits, and budget. Understanding the tyre brands ranking helps inform the decision.
